Wednesday, November 10, 2010

Review: Myths of Innovation by Scott Berkun

Book cover of The Myths of InnovationThis book is more than what the title eludes.  It's not just about dissecting the meaning of "innovation", or busting myths.  It's about thought processes, human nature, intentional and accidental evolution of problem solving, and misperceptions about how great things materialize from hard work and difficult choices.

Maybe I'm abnormal, well, actually, yes I am.  But I really like the way this book builds from start to finish.  It leads you through a logical formation of understanding of how the mind works to form ideas.  Not only that, but how subsequent actions reinforce ideas as a catalyst for accelerating them to optimum form: Epiphany.

But more than this, it breaks down the popular belief that epiphanies just happen out of thin air, or only from unseen out-of-body forces, when actually, they almost always fall into place from many hours of work and thinking.  The author likens it to the final piece of a puzzle falling into place, but not that the final piece is any more important than any other piece.  It simply marks the conclusion of the previous work leading up to the breakthrough.  In breaking down some of the myths surrounding some renown discoveries, inventions, and breakthroughs, he attempts to show where the real process forms and evolves to the point where great things happen.

View Details or Buy it Online: Click Here

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