Friday, September 11, 2009

Cheapening The Cheapness

Nature Valley "Chewy" Trail Mix bars are one of my staple foods. Probably my only staple food actually. But the Recession is creeping into even these trivial little things. The box is half the size it was in 2007. The bars themselves are noticably smaller too.

But now, they're using more high fructose corn syrup (HFCS) than Honey. But because the point of the honey was both as a sweetener and a binding matrix, they have to use enough shitty HFCS to match the viscosity of honey as a binding, but honey is much less sweet than sucrose, dextrose or fructose (including HFCS). So the bars are now too sweet and the sweet flavor is like table sugar instead of honey. They suck!

Dear Nature Valley: keep the product original and just raise the price or drop the box count. Its worse to ruin a good product than ruin the packaging. You lost a faithful customer.
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