That's right, I said it. If you're familiar with Thinstall (ThinApp) or SoftGrid (App-V), or Altiris SVS, or XenApp or whatever, you know what they're about. You probably have at least a rudimentary conceptual understanding of how they work also. So, why aren't ALL modern operating systems built with this technology already? Why doesn't Windows 7 have it? Why doesn't OSX? Why aren't there ANY Linux distros with App-Virt capabilities built-in?
It seems to me that these are the tires for the cars we buy. When you buy a car, they don't usually ask if you want tires on it also. It's a no-brainer. Right? So is Application Virtualization technology. Talk about a missed opportunity for marketing.
In the case of Microsoft, the perceived (potential) revenue from selling App-V through MDOP (and Software Assurance) would pale in comparison to the potential sales increase of announcing App-V as an inherent component within every license of Windows 7 or Windows Server. They've already incorporated ZIP file features, anti-malware features, a firewall, a web browser, even basic games. All of these were once separate purchases or downloads. Why not App-V?