Sunday, December 14, 2008

You Shouldn't Have to Buy App-Virt Solutions

That's right, I said it.  If you're familiar with Thinstall (ThinApp) or SoftGrid (App-V), or Altiris SVS, or XenApp or whatever, you know what they're about.  You probably have at least a rudimentary conceptual understanding of how they work also.  So, why aren't ALL modern operating systems built with this technology already?  Why doesn't Windows 7 have it?  Why doesn't OSX?  Why aren't there ANY Linux distros with App-Virt capabilities built-in?

It seems to me that these are the tires for the cars we buy.  When you buy a car, they don't usually ask if you want tires on it also.  It's a no-brainer.  Right?  So is Application Virtualization technology.  Talk about a missed opportunity for marketing.   

In the case of Microsoft, the perceived (potential) revenue from selling App-V through MDOP (and Software Assurance) would pale in comparison to the potential sales increase of announcing App-V as an inherent component within every license of Windows 7 or Windows Server.   They've already incorporated ZIP file features, anti-malware features, a firewall, a web browser, even basic games.  All of these were once separate purchases or downloads.  Why not App-V?
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